THIS IS IT

Onboard THIS IS IT for the second time in Sanremo. One of my favorite yachts of all time. If you want yacht engineering revolution, this is it! I have made the comparison with a spaceship before. It the wildest thing, and almost unheard of in yacht design, nothing is symmetrical. Even the day head blows your mind. The helm station is actually inspired by Star Trek. The sundeck is set up for movie nights with a huge couch, big screen and a lift for snacks and drinks coming up directly from the kitchen.

Let’s see why THIS IS IT gets so much attention. Stepping onboard at the Sanremo yacht show 2025. Feels like I have stepped onboard a spaceship. Nothing is square, nothing is symmetrical, nothing is usual.

It’s hard to describe in order, but here goes:
First, a massive aft lounge and Jacuzzi. Then a bar inside — bartender in action, cocktails flowing, snacks styled like fine art. The sculptural light fixture above the bar is a standout (see photos).

A surprise: they’re ready to take this thing to the F1 in Dubai.

Fantastic dining area. Our broker Daniel Asmus was lucky to have lunch onboard, and his feedback was excellent.

The master cabin blows my mind. The bed is in itself a central art piece and has a huge skylight above - a perfect view to space. - with a glass wall that fully opens out to a private balcony where you honestly feel like a royal. Overlooking the jacuzzi below. How is this a boat?

Looking forward, you see clean through to the bow. Step into the control room and it’s confirmed — we are on a spaceship.

Top deck has big sun pad. Foredeck… it just keeps going. Struggling for words. Nothing is symmetrical, not even the bow. Whatever your taste, there is no disputing that “This is It” an engineering marvel!